905.484.4257 cj@cjmartin.ca

Sample featured work.

Get a sense of my skills with

videos, print and digital documents, and websites.

Videos

CHARACTER-BASED VIDEO

ROLE:
Script editor/scriptwriter, storyboard artist, supervising editor

PURPOSE:
To show diverse characters using digital skills in relatable situations
DETAILS:
15 videos for the Digital Fluency for the Workforce program (below is the final video in the series)
EMPLOYER:
Humber College
INTERNAL CLIENT:
Community Outreach and Workforce Development

MOTION GRAPHICS-BASED VIDEO

ROLE:
Scriptwriter, visual editor

PURPOSE:
To introduce faculty to a major change upgrade to the learning management system.
DETAILS:
2 videos to introduce The Move to
Blackboard Ultra campaign
EMPLOYER:
Humber College
INTERNAL CLIENT:
Innovative Learning

CLASSICAL ANIMATION VIDEO

ROLE:
Scriptwriter, director, co-producer

PURPOSE:
To celebrate an achievement and inspire others
DETAILS:
I wrote the grant to hire animation students,
then I wrote the script and supervised the students to produce the film.
CLIENT:
Anglican Church of the Incarnation

 

PITCH DECK VIDEO

ROLE:
Scriptwriter, visual creator, narrator, producer

PURPOSE:
To introduce the client to potential project partners
DETAILS:
I replaced a data-heavy PowerPoint
presentation with a plain language, animated,
narrated slide deck video
CLIENT:
Malnutrition Matters

CHARACTER-BASED VIDEO

ROLE:
Script editor/scriptwriter, storyboard artist, supervising editor

PURPOSE:
To introduce key concepts for mortgage underwriter and mortgage officer trainees
DETAILS:
8 videos to introduce training modules for mortgage underwriters and mortgage officers
EMPLOYER:
Humber College
INTERNAL CLIENT:
Corporate Training Solutions

Print and Digital Documents

6-MINUTE PLAIN LANGUAGE SUMMARY OF
A WHITE PAPER

ROLE:
Plain language specialist, document accessibility specialist

PURPOSE:
To introduce an Ayming Institute white paper and to promote Ayming’s grant writing services

DETAILS:
I wrote a 6-minute summary of the white paper and related it to the new Sustainable Canadian Agricultural Partnerships program; I made the MS Word document accessible and passed it to the marketing department for design.
CLIENT:
Ayming Canada

 

 

2-PAGE PLAIN LANGUAGE TIP SHEET

ROLE:
Researcher, plain language specialist, document accessibility specialist

PURPOSE:
To reinforce a series of training videos designed to help faculty improve their educational videos’ learning outcomes.

DETAILS:
As a personal-interest project, I compiled research from several sources, created the content outline for a video series and began scripting. To reinforce the learning, I further distilled the information to this 2-page tip sheet, which I made as an accessible document and passed it off for design. The work was passed on to my manager when the contract ended.

EMPLOYER:
Humber College

INTERNAL CLIENT:
Innovative Learning

BROCHURE

ROLE:
Researcher, writer, and plain designer

PURPOSE:
To empower patients to protect themselves and others
DETAILS:
I researched the topic, created a user persona, and designed the booklet using plain language and plain graphics principles.
CLIENT:
N/A (course work)

 

 

POSTER (Before & After)

ROLE:
Researcher and plain designer

PURPOSE:
To empower third parties to save lives
DETAILS:
I researched the product, created a user persona, and designed the poster using plain language and plain graphics principles.
CLIENT:
Gift for Halton Healthcare
NOTE:
My work is page 1; page 2 is the original material.

MANUAL (Before & After)

ROLE:
Editor and designer

PURPOSE:
To ensure safe and effective product use
DETAILS:
I used the information in the original and
completely redesigned the manual.
CLIENT:
N/A (course work)
NOTE:
My work is page 1 to 6; pages 7 to 14 is the original material.

CORPORATE BLOG

ROLE:
Writer, visual editor

PURPOSE:
To showcase products in the context of timely content
DETAILS:
I developed the idea, researched the topic,
and wrote the piece.
CLIENT:
N/A (course work)

MENTAL HEALTH BLOG

ROLE:
Writer

PURPOSE:
To encourage readers to develop the “mental toughness” they need to achieve their goals
DETAILS:
I used sources and direction provided by the client to create this and other pieces for the Heroic Minds app
CLIENT:
Heroic Minds

SALES TOOL

ROLE:
Researcher, writer, designer

PURPOSE:
To increase sales by emphasizing product benefits, brand excellence, and match-to-need
DETAILS:
I reviewed the sales rep training program, researched awards and recognition, condensed the material to 2 pages, and designed the piece to be printable in employees’ home offices
CLIENT:
Pella Windows & Doors, Ontario

Websites

RESOURCE WEBSITE

ROLE:
Plain language specialist

PURPOSE:
To equip faculty to change to a new learning management system
DETAILS:
Applying plain language principles, I assisted with this site as a structural editor, asset researcher, and content writer.
EMPLOYER:
Humber College
INTERNAL CLIENT:
Innovative Learning 

ONLINE JOB AIDS

ROLE:
Plain language editor

PURPOSE:
To provide comprehensive, self-server software training
DETAILS:
I worked with the subject matter expert to develop a plain-language approach to software training. 
EMPLOYER:
Humber College
INTERNAL CLIENT:
Innovative Learning

SHOPIFY WEBSITE

ROLE:
Writer, co-designer

PURPOSE:
To sell a self-published book
DETAILS:
I wrote the content, provided the images, and worked with the web designer for this site.
CLIENT:
Self

 

 

TOOLKIT WEBSITE

ROLE:
Grant editor, plain language consultant

PURPOSE:
To provide a comprehensive kit of tools and resources to help Catholic organizations to divest from fossil fuels
DETAILS:
I helped develop the project concept and edited the project’s grant application, then worked with the team to interview subject matter experts and develop the content strategy.
CLIENT:
Mouvement Laudato Si Movement Canada and Faith & the Common Good

Would You Like To See

More Samples Of My Work?

"CJ is a consummate professional who was a pleasure to work with."

She invested the time to consult with me to deepen her understanding of the topics covered in our programs so that she could tailor our message to the intended audience. CJ has the magical ability to explain complex topics using plain, everyday language. I would highly recommend CJ if you want an excellent content writer with a keen eye for diversity and inclusion!

George Kibalian, Humber Internal Client